Idea Generator

In 5 easy steps, discover your career preferences — then find programs that could be a great fit.

Launch Idea Generator

Preview: How does it work

How does it work?

It’s easy. Just answer a series of questions covering 5 topics, all of which have to do with you, what you’re interested in, and what you might be good at. Based on your answers, we’ll tell you your Holland Code occupational type and suggest career and education options that best reflect it.

Diagram: What are holland codes

What are Holland Codes?

Holland Codes are named for an influential psychologist named John Holland. His research showed that people flourish in career environments that fit their vocational type, and a recent study showed the same for college program fit — so figuring out your type is a great first step in planning your future career.